Roles of Media in Influencing Government and its Citizens

Instructions
You are attending an international journalist event and have been chosen to give a presentation of the roles of the media in influencing government and its citizens. Identify and describe the roles of the media in influencing government and its citizens using specific descriptive examples. Please create a PowerPoint presentation to assist you in your presentation.

As you complete your presentation, be sure to:

• Use speaker’s notes to expand upon the bullet point main ideas on your slides, making references to research and theory with citation.
• Proof your work
• Use visuals (pictures, video, narration, graphs, etc.) to compliment the text in your presentation and to reinforce your content.
• Do not just write a paper and copy chunks of it into each slide. Treat this as if you were going to give this presentation live.

Presentation Requirements (APA format)

• Length: 8-10 substantive slides (excluding cover and references slides)
• Font should not be smaller than size 16-point
• Parenthetical in-text citations included and formatted in APA style
• References slide (a minimum of 2 outside scholarly sources plus the textbook and/or the weekly lesson for each course outcome)
• Title and introduction slide required

Grading
This activity will be graded using the Assignment Grading Rubric.

Slide 1: Title Title: The Roles of Media in Influencing Government and its Citizens

Slide 2: Introduction Introduction: Understanding the Power of Media Influence

• Media plays a crucial role in shaping perceptions, influencing decisions, and driving public discourse.
• This presentation will explore the multifaceted roles of media in influencing both government and its citizens.

Slide 3: Agenda Agenda: Exploring Media’s Influence

1. Agenda Setting
2. Framing
3. Watchdog Function
4. Public Opinion Formation
5. Socialization and Education
6. Conclusion

Slide 4: Agenda Setting Agenda Setting: Shaping Priorities

• Media has the power to dictate what issues are considered important by the public and policymakers.
• Example: During elections, media coverage influences voter priorities by highlighting certain issues over others.
• *(McCombs, M. E., & Shaw, D. L. (1972). The Agenda-Setting Function of Mass Media.)

Slide 5: Framing Framing: Shaping Perceptions

• Media frames events and issues by emphasizing certain aspects and perspectives.
• Example: Coverage of economic policies can be framed positively or negatively, shaping public opinion on government actions.
• *(Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm.)

Slide 6: Watchdog Function Watchdog Function: Holding Power Accountable

• Media serves as a watchdog by scrutinizing government actions and exposing corruption or wrongdoing.
• Example: Investigative journalism uncovers scandals, promoting transparency and accountability.
• *(Mayer, J., & Abramson, J. (2016). The rise of investigative journalism.)

Slide 7: Public Opinion Formation Public Opinion Formation: Shaping Collective Views

• Media influences public opinion through portrayal of events, leaders, and policies.
• Example: Biased reporting can polarize public opinion on contentious issues such as immigration or healthcare.
• *(Lippmann, W. (1922). Public Opinion.)

Slide 8: Socialization and Education Socialization and Education: Molding Civic Knowledge

• Media educates and socializes citizens by providing information and fostering civic engagement.
• Example: Documentaries and news programs educate the public on complex issues like climate change or global conflicts.
• *(Mutz, D. C. (2006). Hearing the Other Side: Deliberative Versus Participatory Democracy.)

Slide 9: Conclusion Conclusion: The Ongoing Influence of Media

• Media’s influence on government and citizens is pervasive and multifaceted.
• Understanding media’s roles is essential for fostering informed citizenship and promoting democratic governance.

Slide 10: References References:

• McCombs, M. E., & Shaw, D. L. (1972). The Agenda-Setting Function of Mass Media.
• Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm.
• Mayer, J., & Abramson, J. (2016). The rise of investigative journalism.
• Lippmann, W. (1922). Public Opinion.
• Mutz, D. C. (2006). Hearing the Other Side: Deliberative Versus Participatory Democracy.